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Multimodal Metaphor Charles J. Forceville

Multimodal Metaphor

Charles J. Forceville

Published September 1st 2009
ISBN : 9783110205152
Hardcover
470 pages
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 About the Book 

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts includeMoreMetaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.